So, why are people moving to New Brunswick from other provinces? NB is becoming an increasingly popular choice for people seeking a fresh start in life. In my experience as a REALTOR® who has worked with many clients who have decided to make the move to NB from other provinces, I’ve found that these people are drawn to New Brunswick not to change it, but to embrace its unique lifestyle. The province’s natural beauty, friendly communities, and opportunities for outdoor recreation are just some of the reasons people are making the move. Many are looking to escape the relentless pace of the rat race in other provinces, trading it for a more laid-back and fulfilling way of life. For some, New Brunswick offers the chance to purchase their first home—a dream that felt unattainable elsewhere. Others, particularly those approaching retirement but still carrying a mortgage, are choosing to relocate here to find more affordable housing options, allowing them to transition into retirement earlier than they might have otherwise been able to elsewhere. Others are looking to live a more self sufficient lifestyle, and are attracted by the lower cost of land. Let’s explore in more detail.

1. Affordable Real Estate: A Major Draw

New Brunswick’s housing market offers unparalleled affordability compared to many other provinces. With average home prices significantly lower than places like Toronto, Vancouver, or Calgary, the dream of owning a home becomes attainable for many. Whether it’s a waterfront retreat, a suburban family home, or a rural property with acreage, New Brunswick provides options that are out of reach elsewhere. Many retirees are opting to sell higher-priced homes in other provinces and relocating here, using the difference to pad their nest eggs. Thus increasing the quality of their lives.

2. A Better Quality of Life

The appeal of a slower pace of life and strong sense of community is undeniable. In New Brunswick, residents enjoy shorter commutes, less congestion, and the opportunity to connect with nature daily. It’s a place where neighbors know each other and communities come together for local events and festivals. For those that enjoy spending time outdoors, camping, hiking, boating, or simply appreciate owning a larger outdoor space, NB is ideal. Many people find value in embracing a self-sufficient lifestyle—growing their own food, chopping wood to heat their homes, and relying on fresh water from private wells. This way of living not only fosters independence but also offers a deeper connection to the land and a sense of accomplishment in meeting everyday needs.

3. A Natural Paradise

From the iconic Hopewell Rocks to the pristine beaches along the Acadian coastline, New Brunswick is a haven for outdoor enthusiasts. Hiking, kayaking, and exploring the stunning landscapes are part of daily life here. The province boasts a plethora of lakes, including vast boating opportunities on the Wolastoq (Saint John) River, Grand Lake, and Washademoak Lake. The province’s low light pollution also makes it perfect for stargazing.

4. Cost of Living

When it comes to cost of living, much of New Brunswick’s advantage lies in the affordability of housing with lower home prices and cheaper rents compared to many other provinces. The average price of a home in New Brunswick is less than half the national average. While housing costs are the standout factor, other aspects of the cost of living may be more cost effective in NB than your current province. However, the notion that everything is uniformly cheaper in New Brunswick is a myth; the significant difference in housing costs can have a profound impact on overall affordability. Let’s explore some of the costs of living in New Brunswick vs other Provinces:

• Housing: The average cost of a home in Canada according to wowa.ca as of Dec 20th 2024 is $694,411, while the average price of a home in NB is $315,388. As for rents, according to CMHC, rent for a 2-bedroom apartment in Toronto is $1,972, while a similar apartment in Moncton would cost you $1,365. ***It should be noted that I don’t believe these rent figures to actually be representative of what is currently being advertised for rent in either city. More realistically, I think you can tack $1,000 onto those numbers, but in either case, it shows the disparity.
• Groceries: For a family of three in Moncton, New Brunswick, groceries average $1,329 per month. This is more expensive than in London, Ontario ($1,143) but slightly cheaper than Edmonton, Alberta ($1,381), according to wowa.ca.
• Hydro Costs: New Brunswick’s hydro rates are among the most affordable in Canada, only lower in British Columbia, Manitoba, and Quebec, according to energyhub.org.
• Automobile Insurance: In my research, New Brunswick seems to fall in the middle of the pack for Auto Insurance. Some may find significant savings on car insurance compared to rates in other provinces, while others may end up paying more. Alberts for example, has notoriously high insurance rates. You can find current information here. 
• Fuel Costs: Gasoline costs in New Brunswick are generally around the middle of the pack when compared to other provinces. You will find gas is usually cheaper in Ontario, Alberta, Saskatchewan, and Manitoba. You can check how the current average gas price in NB compares to your province here. 

Beyond housing, there’s also a unique financial relief in living here. The absence of societal pressures to “keep up with the Joneses,” which can feel pronounced in some other provinces, contributes to a lifestyle that inherently saves money. For many, this simpler, more grounded approach to life in New Brunswick is a meaningful financial and personal advantage.

5. Opportunities for Remote Work

With the rise of remote work, many Canadians are realizing they can live anywhere. New Brunswick offers reliable internet in the major centres, think Saint John, Moncton, and Fredericton. But, more rural areas may need to rely on satellite internet from companies like Starlink or Xplore, which tend to be fairly reliable. One must also consider that cell service can very spotty in rural areas, and cell data can be tricky even just mere minutes outside the city in some areas. However, stunning scenery, and affordable living are all major perks for those looking to make the most of their work-from-home lifestyle. 

6. A Rural Lifestyle

New Brunswick’s rural nature is a significant factor. With nearly 50% of its population living in rural areas, compared to just 17% in Ontario, the province offers a quieter lifestyle surrounded by natural beauty. It’s a shift that appeals to those seeking space, tranquility, and a deeper connection with their surroundings. 

Challenges and Adjustments

Moving to New Brunswick isn’t without its adjustments. The smaller population and rural nature of the province mean fewer job opportunities and less access to some urban amenities. For those coming from larger cities, the shift to smaller communities can take time to get used to. It’s also important to note that New Brunswick has the lowest average annual income of any province, only Nunavut as a territory has a lower average annual income. For those who can bring their remote jobs with them, this isn’t a concern, however.

Conclusion

Many people who move to New Brunswick find the trade-offs well worth it. The slower pace of life, close-knit communities, and access to outdoor recreation more than make up for the challenges. It’s important for newcomers to manage expectations and embrace the lifestyle that makes New Brunswick unique, as the rewards of living here can be deeply fulfilling for those ready to adapt. If you’re ready to explore the option of moving to New Brunswick, as a REALTOR® and somebody who has lived in Nova Scotia, Ontario, and New Brunswick, I’m ready to assist you with any inquiries you might have about making your move to The Picture Province!